The East.Timeless.
The story of Begim lives in cities,landscapes and feelingswe keep in memory.
Cultureturned into scent.
The turquoise domes of Samarkand, the warm walls of Bukhara, the roads of the Great Silk Road. For Begim, the heritage of Central Asia is a source of imagery and inspiration.
We carry these stories into contemporary perfumery created in Europe. Every bottle offers its own way to feel the East.
The Begim journey
- 1990
Begim is founded as a distributor of luxury perfumery and cosmetics in Uzbekistan.
- 2016
The first fragrances of its own: Samarkand Spirit and Bukhara Spirit.
- 2017
Ruby of Temur and KohiNur Diamond join the line.
- 2022
Treasure Collection: King Noble and Magic Valley.
From ornamentto bottle.
Colour, light, silhouette. Familiar cultural images take on a new form - personal and close.
European school.
Begim fragrances are created in Europe. The compositions were developed with perfumer Hamid Merati-Kashani, a master known for oriental and niche fragrances.
The stories behind the scents